They say you can't buy time and money, but I say they are wrong!

As a Business Analyst, my role involves evaluating policies, procedures, and designs to identify opportunities for enhancing efficiency and productivity. Naturally, this leads to cost savings for your business, but more importantly, it saves valuable TIME!

My passion lies in promoting accessibility and inclusive access, particularly within the tourism and hospitality sectors. I have undertaken several research projects in the field of inclusive tourism, and I have found that it is a commonly held belief that providing accessibility and accommodation for individuals with disabilities is expensive and challenging but that is not always the case. Disabilities encompass not only physical impairments but also hidden disabilities, age-related disabilities, and temporary disabilities resulting from injuries. According to my research, up to 31% of the population can benefit from increased accessibility in tourism and hospitality. This represents a significant market segment that many industry players overlook. If your business is not receiving inquiries from this market segment, it is not because these potential customers do not exist. The primary reason businesses fail to attract inquiries and bookings from the disability market segment is insufficient information on their websites to facilitate bookings.

Leveraging my expertise as a business analyst and accessibility researcher, I am able to offer valuable advice to my clients on how they can effectively target this market segment and boost their profits.